A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
The consistency of product design and brand image
Through the analysis of consumers, products and brand image, this paper intercept product design and brand image, analysis brand image by understanding consumer motivation, product design processes and brand development, summarize design methods suitable for brand products, so as to provide some inspiration and ideas for product design study.
The consistency of product design and brand image
Through the analysis of consumers, products and brand image, this paper intercept product design and brand image, analysis brand image by understanding consumer motivation, product design processes and brand development, summarize design methods suitable for brand products, so as to provide some inspiration and ideas for product design study.
The consistency of product design and brand image
Wang, H.X. (author) / Chen, J. (author) / Hu, Y.C. (author) / Ye, M. (author)
2008-11-01
133183 byte
Conference paper
Electronic Resource
English
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