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A platform for research: civil engineering, architecture and urbanism
Analysis on the relation between enterprise brand image and product image
Enterprise brand image and product image likes twins in market competition. The enterprise brand image acts as a guide for product image and the product image as a support for the enterprise brand image, that is, they coordinately develop and influence each other. The enterprise can survive in the fierce competition only by giving consideration to both of them, placing equal emphasis on both of them with neither aspects neglected.
Analysis on the relation between enterprise brand image and product image
Enterprise brand image and product image likes twins in market competition. The enterprise brand image acts as a guide for product image and the product image as a support for the enterprise brand image, that is, they coordinately develop and influence each other. The enterprise can survive in the fierce competition only by giving consideration to both of them, placing equal emphasis on both of them with neither aspects neglected.
Analysis on the relation between enterprise brand image and product image
Haohua Zheng, (author) / Mingye Wang, (author)
2009-11-01
144797 byte
Conference paper
Electronic Resource
English
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