A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Framing Water's Value and the Public's Perception
Finally! Guidance, a framework, on how to communicate the value of water in a way that its true value can be appreciated and the general public can understand. Melanie Goetz is a marketer who is vested in the water industry; in her breakthrough book, Communicating Water's Value: Talking Points, Tips & Strategies, she provides game‐changing insights about how water professionals can communicate water's value to its ultimate stakeholder ‐ the customers. Every water professional needs to read this book.
Framing Water's Value and the Public's Perception
Finally! Guidance, a framework, on how to communicate the value of water in a way that its true value can be appreciated and the general public can understand. Melanie Goetz is a marketer who is vested in the water industry; in her breakthrough book, Communicating Water's Value: Talking Points, Tips & Strategies, she provides game‐changing insights about how water professionals can communicate water's value to its ultimate stakeholder ‐ the customers. Every water professional needs to read this book.
Framing Water's Value and the Public's Perception
Lafrance, David (author)
Journal ‐ American Water Works Association ; 106 ; 10
2014-11-01
1 pages
Article (Journal)
Electronic Resource
English
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