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Tucson's Customer Relations Program
In this time of consumerism and rising costs, utilities are under constant pressure to develop and maintain effective customer relations. The traditional approach to customer relations has been threefold: emphasis on telephone and face‐to‐face courtesy, use of public relations and advertising campaigns to inform customers of utility activities, and maintaining effective relations with the print and electronic media. Although these activities are essential to effective customer relations, many policies, procedures, and processes must precede these external, visible elements of a customer relations program.
Tucson's Customer Relations Program
In this time of consumerism and rising costs, utilities are under constant pressure to develop and maintain effective customer relations. The traditional approach to customer relations has been threefold: emphasis on telephone and face‐to‐face courtesy, use of public relations and advertising campaigns to inform customers of utility activities, and maintaining effective relations with the print and electronic media. Although these activities are essential to effective customer relations, many policies, procedures, and processes must precede these external, visible elements of a customer relations program.
Tucson's Customer Relations Program
Brice, Robert L. (author)
Journal ‐ American Water Works Association ; 78 ; 52-55
1986-06-01
4 pages
Article (Journal)
Electronic Resource
English
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