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Brand Building Towards Social Values: Associating to Public Goods (paper.pdf)
Brand Building Towards Social Values: Associating to Public Goods (paper.pdf)
Brand Building Towards Social Values: Associating to Public Goods (paper.pdf)
Guzman, F. (Autor:in) / Montana, J. (Autor:in) / Sierra, V. (Autor:in)
CONFERENCE; 34th, European Marketing Academy ; 2005 ; Milan, Italy
01.01.2005
Paper #1
Aufsatz (Konferenz)
Englisch
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