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Brand Image and Fan Loyalty: an Empirical Investigation in the Team Sport Industry (paper.pdf)
Brand Image and Fan Loyalty: an Empirical Investigation in the Team Sport Industry (paper.pdf)
Brand Image and Fan Loyalty: an Empirical Investigation in the Team Sport Industry (paper.pdf)
Sauer, N. (Autor:in) / Bauer, H.H. (Autor:in) / Exler, S. (Autor:in)
CONFERENCE; 34th, European Marketing Academy ; 2005 ; Milan, Italy
01.01.2005
Paper #2
Aufsatz (Konferenz)
Englisch
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