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Brand Building Towards Social Values: Associating to Public Goods (paper.pdf)
Brand Building Towards Social Values: Associating to Public Goods (paper.pdf)
Brand Building Towards Social Values: Associating to Public Goods (paper.pdf)
Guzman, F. (author) / Montana, J. (author) / Sierra, V. (author)
CONFERENCE; 34th, European Marketing Academy ; 2005 ; Milan, Italy
2005-01-01
Paper #1
Conference paper
English
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