Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
What's it worth being hip? - The impact of brand modernity on brand loyaltyin a trendy market (paper.pdf)
What's it worth being hip? - The impact of brand modernity on brand loyaltyin a trendy market (paper.pdf)
What's it worth being hip? - The impact of brand modernity on brand loyaltyin a trendy market (paper.pdf)
Sauermann, C. (Autor:in) / Lentz, P. (Autor:in) / Holzmueller, H.H. (Autor:in)
CONFERENCE; 34th, European Marketing Academy ; 2005 ; Milan, Italy
01.01.2005
Paper #4
Aufsatz (Konferenz)
Englisch
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