A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
What's it worth being hip? - The impact of brand modernity on brand loyaltyin a trendy market (paper.pdf)
What's it worth being hip? - The impact of brand modernity on brand loyaltyin a trendy market (paper.pdf)
What's it worth being hip? - The impact of brand modernity on brand loyaltyin a trendy market (paper.pdf)
Sauermann, C. (author) / Lentz, P. (author) / Holzmueller, H.H. (author)
CONFERENCE; 34th, European Marketing Academy ; 2005 ; Milan, Italy
2005-01-01
Paper #4
Conference paper
English
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