Determinants of intergroup price negotiations in a Business-to-Business-Context (paper.pdf)

van Doorn, J. / Backhaus, K. / Wilken, R. | British Library Conference Proceedings | 2005

Interpersonal and Self-Gifts: Building the Bridge (paper.pdf)

Ennew, C. / Pereira, T. / Tynan, C. | British Library Conference Proceedings | 2005

The Role of Royalties in Franchising Contracts (paper.pdf)

Maruyama, M. | British Library Conference Proceedings | 2005

From ownership to renting: a multi-cultural approach (paper.pdf)

Tissier-Desbordes, E. / Caru, A. / Cova, B. et al. | British Library Conference Proceedings | 2005

Brand Building Towards Social Values: Associating to Public Goods (paper.pdf)

Guzman, F. / Montana, J. / Sierra, V. | British Library Conference Proceedings | 2005