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Price War : What is it good for? (paper.pdf)
Price War : What is it good for? (paper.pdf)
Price War : What is it good for? (paper.pdf)
Gijsbrechts, E. (author) / Pauwels, K. (author) / van Heerde, H.J. (author)
CONFERENCE; 34th, European Marketing Academy ; 2005 ; Milan, Italy
2005-01-01
Paper #3
Conference paper
English
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