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Joint Product Development in Online Consumer Groups - The Basketball Innovation Community (paper.pdf)

Jawecki, G. / Fuller, J. / Muhlbacher, H.

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Joint Product Development in Online Consumer Groups - The Basketball Innovation Community (paper.pdf)

Jawecki, G. / Fuller, J. / Muhlbacher, H.

Joint Product Development in Online Consumer Groups - The Basketball Innovation Community (paper.pdf)

Jawecki, G. / Fuller, J. / Muhlbacher, H.

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Access via TIB

Check availability in my library

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Document information

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Document information

Title:

Joint Product Development in Online Consumer Groups - The Basketball Innovation Community (paper.pdf)

Contributors:

Jawecki, G. (author) / Fuller, J. (author) / Muhlbacher, H. (author)

Conference:

CONFERENCE; 34th, European Marketing Academy ; 2005 ; Milan, Italy

Published in:

European Marketing Academy ; Paper #4

PROCEEDINGS OF THE EMAC CONFERENCE

Publication date:

2005-01-01

Size:

Paper #4

Type of media:

Conference paper

Type of material:

Language:

English

Keywords:

Marketing , Marketing research , EMAC

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