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The post-modern product and its application to professional sports (paper.pdf)
The post-modern product and its application to professional sports (paper.pdf)
The post-modern product and its application to professional sports (paper.pdf)
Richelieu, A. (author) / Boulaire, C. (author)
CONFERENCE; 34th, European Marketing Academy ; 2005 ; Milan, Italy
2005-01-01
Paper #1
Conference paper
English
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