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Brand architecture in the pharmaceutical market results of an exploratory study(paper.pdf)

Baumgarth, C. / Meissner, S.

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Brand architecture in the pharmaceutical market results of an exploratory study(paper.pdf)

Baumgarth, C. / Meissner, S.

Brand architecture in the pharmaceutical market results of an exploratory study(paper.pdf)

Baumgarth, C. / Meissner, S.

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Document information

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Document information

Title:

Brand architecture in the pharmaceutical market results of an exploratory study(paper.pdf)

Contributors:

Baumgarth, C. (author) / Meissner, S. (author)

Conference:

CONFERENCE; 34th, European Marketing Academy ; 2005 ; Milan, Italy

Published in:

European Marketing Academy ; Paper #2

PROCEEDINGS OF THE EMAC CONFERENCE

Publication date:

2005-01-01

Size:

Paper #2

Type of media:

Conference paper

Type of material:

Language:

English

Keywords:

Marketing , Marketing research , EMAC

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